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Pre-IPO Strategy
Planning for Employees
of Reddit

FINANCIAL SERVICES TAILORED TO YOU

Using Our Experiences To Create Customized
Solutions For Reddit Employees

MFA serves many employees and former employees of Reddit and our team is well-versed in the decisions that Reddit employees face. This familiarity helps our clients optimize their financial lives. For instance, MFA's knowledge of Reddit's:

 

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Cash and equity compensation plans allows us to provide in-depth tax planning.

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Vesting schedule and dates allow us to provide detailed guidance on whether to exercise options, how much, and when. Similarly, we can provide advice on selling stock and whether to use the proceeds to pay down debt, buy real estate, make investments, and so on.

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Employee benefit program details are embedded directly into our clients' financial plans.

Stock Option Webinar Recording

FINANCIAL SERVICES TAILORED TO YOU

How To Work With MFA

Most of our clients utilize our financial planning or investment management services. However, we also offer a Pre-IPO Strategy Planning package for those needing more focused advice.

 

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Stock Option/RSU Strategy Analysis, including tax-efficient options exercise strategy.

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Develop diversification and liquidation strategy

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Coordinate with your tax advisor/CPA

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Overall Investment Portfolio Review, including analyzing current holdings and providing allocation recommendations to consider in light of IPO.

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One-time project cost

To get started, schedule a free call today and mention Reddit Pre-IPO Strategy Planning in the scheduling form.

 

 

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Financial Advisor Magazine’s RIA
Ranking 2015, 2016, 2017, 2018,
2019, 2020, 2021, 2022 & 2023

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“Top 13 Financial Advisors in San
Francisco” 2015, 2016, 2017, 2018,
2019, 2020, 2021, 2022 & 2023

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“Best Financial Advisors in
San Francisco” 2018, 2019,
2020, 2021, 2022, & 2023

Our Solutions

Financial and
Tax Planning Services

Work with one of our advisors, who will take the time to establish a personalized financial plan based on a comprehensive analysis of your current situation and long-term goals, while taking your taxes into account.

Learn More

Investment
Management Services

Our team is able to provide unique solutions and resources for a better approach to managing your financial assets.

Learn More

Why Choose
Morling Financial?

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Comprehensive Financial Analysis

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Fiduciary to Our Clients

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Diversified Expertise

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Tailored Services

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Proudly serving the Bay Area

Reach out to us at
(844) 667-5464

Disclosures

Form adv part 1
Firm brochure (form adv part 2a)
Form crs (form adv part 3)

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Morling Financial Advisors, LLC (“MFA”) is an investment adviser registered with the U.S. Securities and Exchange Commission. Registration does not imply a certain level of skill or training. More information about MFA’s investment advisory services can be found in its Form ADV Part 2 and/or Form CRS, which is available upon request. The opinions expressed are those of MFA. The opinions referenced are as of the date of publication and are subject to change. The investment strategy or strategies discussed may not be suitable for all investors. Be sure to consult with a tax professional before implementing any investment strategy. Investors must make their own decisions based on their specific investment objectives and financial circumstances.

Rankings and/or recognition by unaffiliated rating services and/or publications should not be construed by a client or prospective client as a guarantee that he/she will experience a certain level of results if Morling is engaged, or continues to be engaged, to provide investment advisory services, nor should it be construed as a current or past endorsement of Morling by any of its clients. Rankings published by magazines, and others, generally base their selections exclusively on information prepared and/or submitted by the recognized adviser. Rankings are generally limited to participating advisers.

Financial Advisor Magazine’s RIA Ranking:

Past performance is not indicative of future results. The rankings shown may not be representative of an individual client’s experience because it reflects an average of all, or a sample of all, the experiences of the adviser’s clients. FA’s RIA survey is a ranking based on assets under management at year end of independent RIA firms that file their own ADV with the SEC. FA’s RIA ranking orders firms from largest to smallest, based on AUM reported to us by firms that voluntarily complete and submit FA's survey by our deadline. No payment was required to participate in the survey. To be eligible for the ranking, firms must be independent registered investment advisors and file their own ADV statement with the SEC and provide financial planning and related services to individual clients. Firms must have at least $500 million in assets under management as of December 31st of the prior year to be included in the print edition of Financial Advisor magazine’s RIA survey. Firms with under $500 million will be included the FA’s expanded online RIA survey. For more information, visit the FA website at www.fa-mag.com

AdvisoryHQ:

https://www.advisoryhq.com/articles/advisoryhqs-methodology-for-selecting-top-advisors/

Past performance is not indicative of future results. The rankings shown may not be representative of an individual client’s experience because it reflects an average of all, or a sample of all, the experiences of the adviser’s clients. AdvisoryHQ published their list of the “Top 13 Financial Advisors in San Francisco, Oakland, & Courte Madera” in order from rank number one to rank number thirteen. Morling is ranked number seven. AdvisoryHQ utilizes a “Top-Down Advisor Selection Methodology” based on categories including fiduciary duty, independence, transparency, level of customized service, history of innovation, fee structure, quality of services provided, team excellence, and wealth of experience. Reviews and rankings are independently researched, and firms are not aware that they are being reviewed until after they are completed and published. No payment was required to participate or be considered in this comparison.

Expertise:

https://www.expertise.com/ca/san-francisco/financial-advisors

Past performance is not indicative of future results. The rankings shown may not be representative of an individual client’s experience because it reflects an average of all, or a sample of all, the experiences of the adviser’s clients. Expertise reviewed 212 advisors and Morling was in the top 27 ”Best Financial Advisors in San Francisco” sitting at number 16. Selection criteria was based on over 25 variables spanning across five categories: availability, qualifications, reputation, experience, and professionalism. No payment was required to participate or be considered in this comparison.

Newsweek
Morling was a recipient of Newsweek's "America's Top Financial Advisory Firms 2025" award. Newsweek, partnering with Plant-A Insights Group, analyzed over 15,000 financial advisories registered with the SEC and scored them based on the following factors: asset performance, client performance, adviser expertise and client ratio, breadth of service offerings and conflicts of interest. Morling did not provide compensation to Newsweek for this award.

ETF
Morling was chosen as one of etf.com's "Top 50 RIA Firms" for 2025. This list is comprised of RIA firms in the U.S. chosen by etf.com that are believed to have demonstrated expertise, growth, and leadership in helping clients navigate the world of exchange-traded funds. Morling did not provide compensation to etf.com for this ranking.

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