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Who We Serve

Our clients appreciate how much we know but they also value how much we care for their unique situation
Morling Banner5

Who We Serve

Tailored Solutions For High-Net-Worth Individuals

Employees of Tech Companies

Whether you work at a pre-IPO company or a public tech company, you may receive some sort of equity compensation. NQO, ISO, RSU all have different tax treatment. Our team will help you evaluate multiple scenarios and walk you through an effective tax plan and investment strategy.

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What are your challenges?
How can we help you?
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I don’t know what to do with my stock options.

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How do I navigate the available resources and balance between opportunities, risks, and tax considerations?

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I have a lot of company stock; my wealth might be too concentrated in this one area.

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How can I plan for the long-term given the uncertainty in the near-term?

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I pay a lot of taxes.

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We can help you understand the types and value of the equity and/or options and provide an analysis of the various strategies you can take.

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We can help you determine the best ways to approach your goals. There are tradeoffs between retaining upside, taking some cash off the table, and optimizing taxes.

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We have experience working with clients at many major tech companies.

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We work with high incomes and we’re knowledgeable about strategies to help reduce taxes (we go above and beyond common, online financial advice).

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We can help diversify your stock and/or options (often through strategies not available to people with <$5M) in a tax-efficient way.

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We can help you determine ways to generate liquidity in a tax-efficient manner.

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When we approached Morling we had one single question in mind which was keeping up at night: How are we tracking towards retirement? We believed we were in a good spot but weren't sure, and were looking for details and a plan to meet our goals. Morling has provided incredibly detailed, personal advice which has given us the comfort of knowing our goals are being met. They've made the complicated very simple!

Sr. Account Executive at mega cap technology company

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The MFA team has shown remarkable understanding of our unique situation with genuine interest and support. Their personalized approach and attentive guidance have made all the difference in creating a strong foundation for our financial future. We highly recommend them to anyone seeking a compassionate and knowledgeable financial advisor.

former Director of Strategy & Experience, mega cap technology company

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It has been great to have a trusted team help execute our financial vision. We love having the ability to jump on a meeting to run through ideas and plan our family’s needs. It has also been helpful to have a firm who can navigate cross boarder strategies as it relates to taxes and investments.

CTO, large cap technology company

Business Owners

Use our experienced team of advisors to help mitigate your taxes to improve your future monetary growth. Applying our knowledge of tax planning can not only save you money, but can save you time, so you can focus on what matters most.

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What are your challenges?
How can we help you?
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I don't have the time to manage my own finances (I’m focused on running my business and increasing my income).

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I need an advisor who's competent, trustworthy, and reliable.

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I’m probably not taking advantage of all the tax-benefits available to business owners.

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I need someone to handle the day-to-day maintenance of my financial life and make sure things are taken care of.

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We have an experienced and established team to take care of your business planning, tax planning, investment planning, and more.

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We can meet on a regular basis to make sure you are on track.

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We work with a lot of people like you and will advise you on what you can and should be doing.

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By checking off the above, you can focus on your business!

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My husband and I have known Wa and his team for over 14 years - We had enjoyed working with a very friendly and very approachable team. It has been great to have a trusted advisor within MFA. We love having the ability to pick up the phone to run through strategies and ideas on how to plan our business around our family’s needs as well as plan for the next generation. Wa is always there to answer any financial question we have and we are very thankful for his professional advice.

Celine, business owner

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It is great to have MFA as part of our team when it comes to planning our future. Having the ability to validate our goals and retirement plans has given us peace of mind that would have otherwise been daunting.

Jon, business owner

Retirees and Planning for Retirement

Retirement is a big financial decision, and you may have a lot of questions. Our team of retirement and tax experts will work with you to create a customized plan, whether you are already retired or planning for retirement in the coming years. You have worked hard for many years and it’s your time to enjoy the fruits of your labor.

Without A Worry In The World...how Retirement Should Be
What are your challenges?
How can we help you?
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How do I plan for retirement income needs?

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When should I retire? Will I outlive my assets?

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Do I have the right investments for my retirement?

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I need someone to handle the day-to-day maintenance of my financial life and make sure things are taken care of.

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We can help you understand your cash flow needs and map out a tax-efficient plan to withdraw from your investment and retirement accounts.

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We will analyze your retirement needs against your nest egg to determine how long your assets will last.

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With our expertise and financial tools, our team will help guide you through the decisions you need to make regarding Social Security and Medicare.

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It matters to have the right investments so that you can optimize for income, growth, and taxation. We know that this is especially important for retirees. Our job is to help you to find the right balance for your specific situation.

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MFA allows us to feel comfortable not being financial experts and we love that the MFA team is always available

Barbara, retiree

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MFA team has been invaluable when it comes to planning my future. Having the ability to validate my goals and retirement dreams has given me a peace of mind that would have otherwise been daunting.

Corey, retiree

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For many years, I have bounced between handling my own investments to low-cost online investment advisors to three different hands-on professionals. MFA is the best by far. They listen, they care about MY goals, and they offer excellent options that I didn't know existed. I can now lay my head on the pillow each night without thinking about investment decisions. The proof in the pudding of my satisfaction with MFA is that I have recommended them to my son and to one of my best friends, both of whom are also very pleased.

Bruce, retiree

Reach Out
to Our Team

Discover how Morling Financial's team of
professionals can help you better manage
your finances and achieve your goals

CONTACT US

Reach Out
to Our Team

Discover how Morling Financial's team of
professionals can help you better manage
your finances and achieve your goals

CONTACT US

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Proudly serving the Bay Area

Reach out to us at
(844) 667-5464

Disclosures

Form adv part 1
Firm brochure (form adv part 2a)
Form crs (form adv part 3)

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Morling Financial Advisors, LLC (“MFA”) is an investment adviser registered with the U.S. Securities and Exchange Commission. Registration does not imply a certain level of skill or training. More information about MFA’s investment advisory services can be found in its Form ADV Part 2 and/or Form CRS, which is available upon request. The opinions expressed are those of MFA. The opinions referenced are as of the date of publication and are subject to change. The investment strategy or strategies discussed may not be suitable for all investors. Be sure to consult with a tax professional before implementing any investment strategy. Investors must make their own decisions based on their specific investment objectives and financial circumstances.

Rankings and/or recognition by unaffiliated rating services and/or publications should not be construed by a client or prospective client as a guarantee that he/she will experience a certain level of results if Morling is engaged, or continues to be engaged, to provide investment advisory services, nor should it be construed as a current or past endorsement of Morling by any of its clients. Rankings published by magazines, and others, generally base their selections exclusively on information prepared and/or submitted by the recognized adviser. Rankings are generally limited to participating advisers.

Financial Advisor Magazine’s RIA Ranking:

Past performance is not indicative of future results. The rankings shown may not be representative of an individual client’s experience because it reflects an average of all, or a sample of all, the experiences of the adviser’s clients. FA’s RIA survey is a ranking based on assets under management at year end of independent RIA firms that file their own ADV with the SEC. FA’s RIA ranking orders firms from largest to smallest, based on AUM reported to us by firms that voluntarily complete and submit FA's survey by our deadline. No payment was required to participate in the survey. To be eligible for the ranking, firms must be independent registered investment advisors and file their own ADV statement with the SEC and provide financial planning and related services to individual clients. Firms must have at least $500 million in assets under management as of December 31st of the prior year to be included in the print edition of Financial Advisor magazine’s RIA survey. Firms with under $500 million will be included the FA’s expanded online RIA survey. For more information, visit the FA website at www.fa-mag.com

AdvisoryHQ:

https://www.advisoryhq.com/articles/advisoryhqs-methodology-for-selecting-top-advisors/

Past performance is not indicative of future results. The rankings shown may not be representative of an individual client’s experience because it reflects an average of all, or a sample of all, the experiences of the adviser’s clients. AdvisoryHQ published their list of the “Top 13 Financial Advisors in San Francisco, Oakland, & Courte Madera” in order from rank number one to rank number thirteen. Morling is ranked number seven. AdvisoryHQ utilizes a “Top-Down Advisor Selection Methodology” based on categories including fiduciary duty, independence, transparency, level of customized service, history of innovation, fee structure, quality of services provided, team excellence, and wealth of experience. Reviews and rankings are independently researched, and firms are not aware that they are being reviewed until after they are completed and published. No payment was required to participate or be considered in this comparison.

Expertise:

https://www.expertise.com/ca/san-francisco/financial-advisors

Past performance is not indicative of future results. The rankings shown may not be representative of an individual client’s experience because it reflects an average of all, or a sample of all, the experiences of the adviser’s clients. Expertise reviewed 212 advisors and Morling was in the top 27 ”Best Financial Advisors in San Francisco” sitting at number 16. Selection criteria was based on over 25 variables spanning across five categories: availability, qualifications, reputation, experience, and professionalism. No payment was required to participate or be considered in this comparison.

Newsweek
Morling was a recipient of Newsweek's "America's Top Financial Advisory Firms 2025" award. Newsweek, partnering with Plant-A Insights Group, analyzed over 15,000 financial advisories registered with the SEC and scored them based on the following factors: asset performance, client performance, adviser expertise and client ratio, breadth of service offerings and conflicts of interest. Morling did not provide compensation to Newsweek for this award.

ETF
Morling was chosen as one of etf.com's "Top 50 RIA Firms" for 2025. This list is comprised of RIA firms in the U.S. chosen by etf.com that are believed to have demonstrated expertise, growth, and leadership in helping clients navigate the world of exchange-traded funds. Morling did not provide compensation to etf.com for this ranking.

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