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Investment
Management

Customized Strategies to Optimize Your Investments

MFA offers customized strategies to meet the diverse investment objectives of our clients.
Our goal is to tailor our strategies to your unique investment needs.

Focused Specializations

Our Specializations Provide A Unique
Experience For Each Client

Alternative Investments

We help you allocate real estate, private equity and debt, hedge funds and other private strategies.

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Value Based Investing

We can help you align your investment portfolios with your personal values and target a positive impact with your investments.

Tax Aware Investing

Tax aware strategies include investing strategically, minimizing tax drag, and keeping more of what you earn. Depending on your situation, MFA may recommend utilizing a simple or sophisticated strategy; examples include direct indexing, long/short overlays, exchange funds, opportunity zones, 351 exchanges, 721 exchanges, and so on.

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Investment Review

Your personal advisor will analyze your portfolio to make sure it’s aligned with your goals, risk tolerance, tax strategy, and values.

Alternative Investments

MFA specializes in institutional-quality, private investments targeting risk and return profiles that are not correlated with the public markets.

We can help you allocate to real estate, private equity and debt, hedge funds, and other private strategies.
We source, research, and advise on institutional-quality alternative investments, for those who meet the various following thresholds:

  • Accredited Investors. Net worth greater than $1M or earned income that exceeds $200K (or $300K jointly with a spouse) in each of the prior 2 years.
  • Qualified Clients. Net worth greater than $2.2M.
  • Qualified Purchaser. Net worth greater than $5M.

The above net worth definitions exclude the value of home equity and associated mortgage debt. The above is for educational purposes only. Contact us to discuss details of qualification and eligibility.


Tax Aware Indexing

Direct (or custom) indexing allows us to optimize your portfolio, based on your tax situation,
equity compensation, existing investments, and/or values.
What is direct indexing?

Direct indexing is a type of index investing. Rather than buying an index mutual fund or index exchange-traded fund (ETF), direct indexing involves buying the individual stocks in an index. For instance, an investor who wants to replicate the S&P 500 index could buy several hundred stocks in an effort to mirror the risk and the return of the S&P 500, rather than purchasing a single index fund.

Why would an investor choose direct indexing?

As an investor, there are many reasons why you should select direct indexing.

  1. Tax Loss Harvesting
    Investors can implement Tax-Loss Harvesting (TLH) in portfolios of funds and MFA does TLH for clients who own mutual funds and ETFs. However, TLH can be done more frequently and in more market environments with individual stocks than with funds. Thus, direct indexing may be more beneficial to investors who are in higher tax brackets.
  2. Personalized Portfolios
    There are many great socially responsible, sustainable, and ESG-oriented funds, but funds are not personalized to individual investors. Direct indexing allows us to align portfolios with each client's values, rather than a generic set of beliefs.
  3. Mitigate Risk
    Clients who receive stock options and restricted stock may have concentrated positions and exposure to their employer's stock. Rather than purchase an index fund that owns even more of the stock, we can exclude specific companies, industries, and sectors in order to limit concentration risk.
  4. Integrate Low-Basis and Other Legacy Positions
    Clients who own existing positions with a low-cost basis, or want to continue holding legacy positions, can integrate those positions into their portfolio. Rather than realizing taxable capital gains or increasing risk exposures, direct indexing allows us to build index portfolios around existing positions
Who should consider direct indexing?

Direct Indexing may be appropriate if you are:

  • Are in a high tax bracket
  • Own stock with a low cost basis
  • Have large capital gains tax liability
  • Desire a customized portfolio that is aligned with their personal values
  • Have philanthropic intent or goals

The above is for educational purposes only. Direct indexing is not appropriate for all investors.
Our team of financial advisors work with each client individually to determine whether index funds or direct indexing is more appropriate.


Optimize Your Investment Strategy

Start a conversation with our team today
to learn more about how we can manage
your wealth and set you up for success.

FIND MY SOLUTION TODAY

Take Control of Your Financial Future

Work with our team of advisors to manage
your wealth so that you can focus on the
things that matter to you

FIND MY SOLUTION TODAY

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(844) 667-5464

Disclosures

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Morling Financial Advisors, LLC (“MFA”) is an investment adviser registered with the U.S. Securities and Exchange Commission. Registration does not imply a certain level of skill or training. More information about MFA’s investment advisory services can be found in its Form ADV Part 2 and/or Form CRS, which is available upon request. The opinions expressed are those of MFA. The opinions referenced are as of the date of publication and are subject to change. The investment strategy or strategies discussed may not be suitable for all investors. Be sure to consult with a tax professional before implementing any investment strategy. Investors must make their own decisions based on their specific investment objectives and financial circumstances.

Rankings and/or recognition by unaffiliated rating services and/or publications should not be construed by a client or prospective client as a guarantee that he/she will experience a certain level of results if Morling is engaged, or continues to be engaged, to provide investment advisory services, nor should it be construed as a current or past endorsement of Morling by any of its clients. Rankings published by magazines, and others, generally base their selections exclusively on information prepared and/or submitted by the recognized adviser. Rankings are generally limited to participating advisers.

Financial Advisor Magazine’s RIA Ranking:

Past performance is not indicative of future results. The rankings shown may not be representative of an individual client’s experience because it reflects an average of all, or a sample of all, the experiences of the adviser’s clients. FA’s RIA survey is a ranking based on assets under management at year end of independent RIA firms that file their own ADV with the SEC. FA’s RIA ranking orders firms from largest to smallest, based on AUM reported to us by firms that voluntarily complete and submit FA's survey by our deadline. No payment was required to participate in the survey. To be eligible for the ranking, firms must be independent registered investment advisors and file their own ADV statement with the SEC and provide financial planning and related services to individual clients. Firms must have at least $500 million in assets under management as of December 31st of the prior year to be included in the print edition of Financial Advisor magazine’s RIA survey. Firms with under $500 million will be included the FA’s expanded online RIA survey. For more information, visit the FA website at www.fa-mag.com

AdvisoryHQ:

https://www.advisoryhq.com/articles/advisoryhqs-methodology-for-selecting-top-advisors/

Past performance is not indicative of future results. The rankings shown may not be representative of an individual client’s experience because it reflects an average of all, or a sample of all, the experiences of the adviser’s clients. AdvisoryHQ published their list of the “Top 13 Financial Advisors in San Francisco, Oakland, & Courte Madera” in order from rank number one to rank number thirteen. Morling is ranked number seven. AdvisoryHQ utilizes a “Top-Down Advisor Selection Methodology” based on categories including fiduciary duty, independence, transparency, level of customized service, history of innovation, fee structure, quality of services provided, team excellence, and wealth of experience. Reviews and rankings are independently researched, and firms are not aware that they are being reviewed until after they are completed and published. No payment was required to participate or be considered in this comparison.

Expertise:

https://www.expertise.com/ca/san-francisco/financial-advisors

Past performance is not indicative of future results. The rankings shown may not be representative of an individual client’s experience because it reflects an average of all, or a sample of all, the experiences of the adviser’s clients. Expertise reviewed 212 advisors and Morling was in the top 27 ”Best Financial Advisors in San Francisco” sitting at number 16. Selection criteria was based on over 25 variables spanning across five categories: availability, qualifications, reputation, experience, and professionalism. No payment was required to participate or be considered in this comparison.

Newsweek
Morling was a recipient of Newsweek's "America's Top Financial Advisory Firms 2025" award. Newsweek, partnering with Plant-A Insights Group, analyzed over 15,000 financial advisories registered with the SEC and scored them based on the following factors: asset performance, client performance, adviser expertise and client ratio, breadth of service offerings and conflicts of interest. Morling did not provide compensation to Newsweek for this award.

ETF
Morling was chosen as one of etf.com's "Top 50 RIA Firms" for 2025. This list is comprised of RIA firms in the U.S. chosen by etf.com that are believed to have demonstrated expertise, growth, and leadership in helping clients navigate the world of exchange-traded funds. Morling did not provide compensation to etf.com for this ranking.

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