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Team Member Spotlight

Meet Chris Chai, our Lead Financial Planner. Chris has been with MFA since 2019 and he’s the architect behind many financial plans we designed for our clients.

Chris Chai And Family 040424 Min

Chris and his family strolling along Cherating Beach in Malaysia.

 

Why did you choose to become a financial advisor?

When I was studying for my MBA 15 years ago, my professor outlined a dilemma that was facing our country. On one hand, the baby boomers were fast approaching their retirement age and many needed professional guidance when it came to retirement and financial planning. On the other hand, the average age of a financial advisor was 55 years old and the population pyramid for financial advisors was an inverted triangle. Many of these financial advisors were in the twilight years of their career. The dilemma was that there would not be enough financial advisors to meet the demands from this influx of retirees. Many of these retirees would struggle to have a smooth transition into their retirement years.

This presented an opportunity and motivation for me to change my focus from business administration to wealth management. I wanted to become a financial advisor so that I could provide financial guidance and make a meaningful impact on someone’s life. I dropped my MBA classes and pivoted to majoring in wealth management soon after, and the rest is history.

 

What’s a memory from your client interactions that’s stayed with you?

An elderly client of mine requested a Roth conversion of his sizable IRA account. The converted amount would’ve been added to his gross income and that would’ve been taxed at the highest tax bracket, potentially resulting in a very large tax bill. During the conversion process, I noticed that he had a substantial amount of unused net operating losses on his tax returns. I was able to advise him and the netting of the two zeroed out the tax liability from the Roth conversion.

A year later, this client sadly passed away. Because of the Roth conversion we did the year prior, his only child inherited the Roth account and any distributions from it would be tax free. If it was left in the IRA account, his beneficiary would have to pay taxes every time money is withdrawn from it. Our financial plan effectively saved taxes for 2 generations. This experience reinforces the importance of holistic planning when it comes to optimizing our clients’ financial well-being. The diligence we exercise every day at work has a profound impact on our clients’ lives.

 

Why are you excited to be part of MFA?

MFA is hitting a growth spurt – we brought in 3 new team members over the last 12 months. I’m excited to be part of MFA because our increase in capacity means we can better service our clients while offering financial guidance to more people.

 

If you could change one thing in the financial advisory industry, what would it be?

I wish more people could have access to sound financial advice, instead of it being limited to the top 5% of the wealthy people in America.

 

You have 10 seconds to advise someone on how to stay financially healthy – go!

Staying financially healthy is a lot like staying physically healthy – it requires similar qualities eg setting up goals, being diligent and disciplined, and having a good (financial) coach by your side. I know sometimes it is hard to resist the temptation of splurging a little (like the Europe travel deals that keep showing up in my inbox) but living within your means and saving/investing as much as it is feasible are keys to reaching your financial independence goal sooner.

 

Morling Financial Advisors, LLC (“MFA”) is an investment adviser registered with the U.S. Securities and Exchange Commission. Registration does not imply a certain level of skill or training. More information about MFA’s investment advisory services can be found in its Form ADV Part 2 and/or Form CRS, which is available upon request. 
The opinions expressed are those of MFA. The opinions referenced are as of the date of publication and are subject to change due to changes in the market or economic conditions and may not necessarily come to pass. Forward-looking statements cannot be guaranteed. Material presented has been derived from sources considered to be reliable, but accuracy and completeness cannot be guaranteed. The investment strategy or strategies discussed may not be suitable for all investors. Investors must make their own decisions based on their specific investment objectives and financial circumstances. 
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Morling Financial Advisors, LLC (“MFA”) is an investment adviser registered with the U.S. Securities and Exchange Commission. Registration does not imply a certain level of skill or training. More information about MFA’s investment advisory services can be found in its Form ADV Part 2 and/or Form CRS, which is available upon request. The opinions expressed are those of MFA. The opinions referenced are as of the date of publication and are subject to change. The investment strategy or strategies discussed may not be suitable for all investors. Be sure to consult with a tax professional before implementing any investment strategy. Investors must make their own decisions based on their specific investment objectives and financial circumstances.

Rankings and/or recognition by unaffiliated rating services and/or publications should not be construed by a client or prospective client as a guarantee that he/she will experience a certain level of results if Morling is engaged, or continues to be engaged, to provide investment advisory services, nor should it be construed as a current or past endorsement of Morling by any of its clients. Rankings published by magazines, and others, generally base their selections exclusively on information prepared and/or submitted by the recognized adviser. Rankings are generally limited to participating advisers.

Financial Advisor Magazine’s RIA Ranking:

Past performance is not indicative of future results. The rankings shown may not be representative of an individual client’s experience because it reflects an average of all, or a sample of all, the experiences of the adviser’s clients. FA’s RIA survey is a ranking based on assets under management at year end of independent RIA firms that file their own ADV with the SEC. FA’s RIA ranking orders firms from largest to smallest, based on AUM reported to us by firms that voluntarily complete and submit FA's survey by our deadline. No payment was required to participate in the survey. To be eligible for the ranking, firms must be independent registered investment advisors and file their own ADV statement with the SEC and provide financial planning and related services to individual clients. Firms must have at least $500 million in assets under management as of December 31st of the prior year to be included in the print edition of Financial Advisor magazine’s RIA survey. Firms with under $500 million will be included the FA’s expanded online RIA survey. For more information, visit the FA website at www.fa-mag.com

AdvisoryHQ:

https://www.advisoryhq.com/articles/advisoryhqs-methodology-for-selecting-top-advisors/

Past performance is not indicative of future results. The rankings shown may not be representative of an individual client’s experience because it reflects an average of all, or a sample of all, the experiences of the adviser’s clients. AdvisoryHQ published their list of the “Top 13 Financial Advisors in San Francisco, Oakland, & Courte Madera” in order from rank number one to rank number thirteen. Morling is ranked number seven. AdvisoryHQ utilizes a “Top-Down Advisor Selection Methodology” based on categories including fiduciary duty, independence, transparency, level of customized service, history of innovation, fee structure, quality of services provided, team excellence, and wealth of experience. Reviews and rankings are independently researched, and firms are not aware that they are being reviewed until after they are completed and published. No payment was required to participate or be considered in this comparison.

Expertise:

https://www.expertise.com/ca/san-francisco/financial-advisors

Past performance is not indicative of future results. The rankings shown may not be representative of an individual client’s experience because it reflects an average of all, or a sample of all, the experiences of the adviser’s clients. Expertise reviewed 212 advisors and Morling was in the top 27 ”Best Financial Advisors in San Francisco” sitting at number 16. Selection criteria was based on over 25 variables spanning across five categories: availability, qualifications, reputation, experience, and professionalism. No payment was required to participate or be considered in this comparison.

Newsweek
Morling was a recipient of Newsweek's "America's Top Financial Advisory Firms 2025" award. Newsweek, partnering with Plant-A Insights Group, analyzed over 15,000 financial advisories registered with the SEC and scored them based on the following factors: asset performance, client performance, adviser expertise and client ratio, breadth of service offerings and conflicts of interest. Morling did not provide compensation to Newsweek for this award.

ETF
Morling was chosen as one of etf.com's "Top 50 RIA Firms" for 2025. This list is comprised of RIA firms in the U.S. chosen by etf.com that are believed to have demonstrated expertise, growth, and leadership in helping clients navigate the world of exchange-traded funds. Morling did not provide compensation to etf.com for this ranking.

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