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Make the Most of Your Oura Equity

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Oura

Pre-IPO Planning

About MFA

$1B+

Assets under management*

300+

Clients served*

*As of 1/31/2026

Your Oura equity could represent a significant financial opportunity.
Let's make sure you have a plan to make the most of it.

We work with Oura employees to build a personalized strategy around their stock options and equity, from managing tax considerations and diversifying a concentrated position, to integrating your equity into a broader financial plan. What that looks like depends on your situation.

5 Costly Mistakes Employees Make Before an IPO

- Waiting until after the IPO to start planning.

- Not understanding their stock option type.

- Ignoring AMT exposure.

- Keeping too much wealth in company stock.

- Making tax decisions without running projections.

 

Estate Planning and Gifting Strategies

A pre-IPO window can be one of the most effective times to transfer wealth. Gifting shares before a liquidity event, while valuations are lower, may allow you to move more value out of your estate and reduce future tax exposure. Our guide covers the strategies Oura employees should consider before the IPO, including gifting to family, trusts, and charitable vehicles.

Read The Oura Wealth Transfer Planning Guide

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What type of Grants do you have?

Incentive Stock Options

Restricted Stock Units

Non-Qualified Stock Options

What Happens Without A Plan

 

  • Unexpected tax events

Employees who exercise options without modeling potential implications may face surprises — even when the stock later declines.

  • Missing the window

Once a liquidity event is imminent, the window for proactive strategies narrows significantly. The best moves are made early.

  • Over-concentration

Single-stock concentration is one of the most common and manageable financial risks employees face at pre-IPO companies.

  • Reactive selling

Liquidating without a schedule can result in poorly-timed decisions and unnecessary tax exposure.

How We Can Help You

Understanding the potential tax implications of your stock options or restricted stock is one of the most important — and complex — aspects of pre-IPO planning. We help you understand your situation and the considerations that may apply.

ISO • NSO • RSU
  • Potential AMT considerations and exercise timing (ISOs)
  • Ordinary income recognition at exercise (NSOs)
  • Vesting as a potential taxable event (RSUs)
  • Long-term vs. short-term capital gains considerations

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The MFA team has shown remarkable understanding of our unique situation with genuine interest and support. Their personalized approach and attentive guidance have made all the difference in creating a strong foundation for our financial future.

Former Director of Strategy & Experience
mega cap technology company

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It has been great to have a trusted team to help execute our financial vision. We love having the ability to jump on a meeting to run through ideas and plan our family’s needs. It has also been helpful to have a firm who can navigate cross border strategies as it relates to taxes and investments.

CTO, large cap technology company 

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When we approached Morling we had one single question in mind which was keeping up at night: How are we tracking towards retirement? We believed we were in a good spot but weren't sure, and were looking for details and a plan to meet our goals. Morling has provided incredibly detailed, personal advice which has given us the comfort of knowing our goals are being met. They've made the complicated very simple!

Sr. Account Executive, mega cap technology company 

Testimonials are by current clients of Morling Financial Advisors, LLC. MFA does not provide compensation in exchange
for testimonials. Individual experiences may vary and are not representative of all clients.

BOOK YOUR SESSION

Ready to build a strategy around your Oura equity?

Book a complimentary 15-minute conversation. We'll discuss your situation, walk through the considerations that may apply, and recommend an approach that fits — no cost, no obligation, no assumptions about what you need.

  • Discuss the types of equity you hold and the decisions 
you're facing
  • Understand the general tax considerations that may apply to your equity type
  • Learn what a strategy tailored to your situation could look like
  • Decide together whether — and how — we can help

We are a fiduciary: Morling Financial Advisors is a registered investment advisor obligated to act in your best interest — not to sell products or earn commissions.