Sierra
Pre-IPO Planning
Sierra
Pre-IPO Planning
About MFA
$1B+
Assets under management*
300+
Clients served*
*As of 1/31/2026
Your Sierra equity could represent a significant financial opportunity.
Let's make sure you have a plan to make the most of it.
We work with Sierra employees to build a personalized strategy around their stock options and equity, from managing tax considerations and diversifying a concentrated position, to integrating your equity into a broader financial plan. What that looks like depends on your situation.
5 Costly Mistakes Employees Make Before an IPO
- Waiting until after the IPO to start planning.
- Not understanding their stock option type.
- Ignoring AMT exposure.
- Keeping too much wealth in company stock.
- Making tax decisions without running projections.
What type of grants do you have?
Incentive Stock Options
a) Strike price mechanics
b) Potential Alternative Minimum Tax (AMT) on the bargain element (value between strike price and most recent 409a (Fair Market Value)
c) The timing of exercising and selling shares can significantly impact whether gains are taxed as ordinary income or capital gains.
Restricted Stock Units
a) Tax treatment of shares that are vesting will differ before IPO vs after IPO
b) Be aware of the “double trigger” event at the time of IPO
*The value of the shares are taxed as ordinary income (Federal & State)
Non-Qualified Stock Options
a) Strike price mechanics
b) Ordinary Income tax on the bargain element (value between strike price and the most recent 409a (Fair Market Value)
c) The timing of exercising and selling shares can significantly impact whether gains are taxed as ordinary income or capital gains.
What Happens Without a Plan
- Unexpected tax events
Employees who exercise options without modeling potential implications may face surprises — even when the stock later declines.
- Missing the window
Once a liquidity event is imminent, the window for proactive strategies narrows significantly. The best moves are made early.
- Over-concentration
Single-stock concentration is one of the most common and manageable financial risks employees face at pre-IPO companies.
- Reactive selling
Liquidating without a schedule can result in poorly-timed decisions and unnecessary tax exposure.
How We Can Help You
Diversification
Planning
Understanding the potential tax implications of your stock options or restricted stock is one of the most important — and complex — aspects of pre-IPO planning. We help you understand your situation and the considerations that may apply.
ISO • NSO • RSU
- Potential AMT considerations and exercise timing (ISOs)
- Ordinary income recognition at exercise (NSOs)
- Vesting as a potential taxable event (RSUs)
- Long-term vs. short-term capital gains considerations
Holding a large portion of your net worth in a single company's stock carries meaningful risk. We work with you to develop a thoughtful, phased approach to diversification that aligns with your goals and tax situation.
- Developing a post-lockup selling and diversification schedule
- Tax-efficient strategies for managing gains from a concentrated position
- Charitable giving vehicles where appropriate (e.g., donor-advised funds)
- Understanding lock-up mechanics and restrictions
For clients who want to integrate their equity into a more comprehensive strategy — covering retirement, real estate, family planning, and long-term wealth management — we offer a full financial planning engagement.
- Investment portfolio construction and management
- Retirement account planning and optimization
- Cash flow and liquidity planning around equity events
- Coordination with your CPA and estate attorney
The MFA team has shown remarkable understanding of our unique situation with genuine interest and support. Their personalized approach and attentive guidance have made all the difference in creating a strong foundation for our financial future.
Former Director of Strategy & Experience
mega cap technology company
It has been great to have a trusted team to help execute our financial vision. We love having the ability to jump on a meeting to run through ideas and plan our family’s needs. It has also been helpful to have a firm who can navigate cross border strategies as it relates to taxes and investments.
CTO, large cap technology company
When we approached Morling we had one single question in mind which was keeping up at night: How are we tracking towards retirement? We believed we were in a good spot but weren't sure, and were looking for details and a plan to meet our goals. Morling has provided incredibly detailed, personal advice which has given us the comfort of knowing our goals are being met. They've made the complicated very simple!
Sr. Account Executive, mega cap technology company
Testimonials are by current clients of Morling Financial Advisors, LLC. MFA does not provide compensation in exchange
for testimonials. Individual experiences may vary and are not representative of all clients.
BOOK YOUR SESSION
Ready to build a strategy around your Sierra equity?
Book a complimentary 15-minute conversation. We'll discuss your situation, walk through the considerations that may apply, and recommend an approach that fits. No cost, no obligation, no assumptions about what you need.
- Discuss the types of equity you hold and the decisions you're facing
- Understand the general tax considerations that may apply to your equity type
- Learn what a strategy tailored to your situation could look like
- Decide together whether — and how — we can help
We are a fiduciary: Morling Financial Advisors is a registered investment advisor obligated to act in your best interest, not to sell products or earn commissions.